Run by an award-winning team of filmmakers and innovators, NatureRx® promotes biophilia – how life (most notably human life) thrives around life – and believes many (if not all) problems that humans face today could be better solved by looking to and partnering more readily and directly with nature itself.

NatureRx®, known for its viral comedy series with over 50M aggregate views on social media, is undergoing a transformative re-launch as a dynamic storytelling and incubation hub for nature-based solutions.

The initiative, led by an award-winning team of filmmakers and innovators, seeks to harness the inherent connection between humans and the natural world. Biophilia, the core philosophy and bridge between humans and nature, and the driving force behind NatureRx, emphasizes how life, especially human life, thrives in proximity to nature, and posits that many contemporary challenges can find innovative solutions by forging stronger partnerships with the natural environment.

In its new role as a non-profit/for-profit hybrid startup, NatureRx® builds alliances with like-minded organizations that share a commitment to nature-minded approaches. This collaborative effort aims to disseminate inspiring stories through media and incubate a myriad of nature-based solutions. By partnering with organizations that align with the ethos of nature-minded and eco-conscious thinking, NatureRx® not only amplifies their narratives but also engages in collaborative projects, fostering a community of innovators dedicated to solving humanity's current problems through nature-inspired solutions.

The reimagined NatureRx® serves as a bridge between diverse stakeholders, bringing attention to the profound impact of biophilia on human well-being. Through media dissemination and collaborative incubation, NatureRx® endeavors to propel the integration of nature-based solutions into mainstream discourse, contributing to a sustainable and harmonious coexistence between humanity and the natural world.

Project Director Bio:

Justin Bogardus (he/his/him) is the award-winning film director and writer behind the NatureRx viral comedy series. NatureRx® won best short film awards at over 10 film festivals across the globe and got over 50M views on social media – dubbed the "best drug commercial you'll ever see" by Outside Magazine. With over 20 years’ experience creating compelling and award-winning films, shorts, and documentaries, his films and projects have been shown at film festivals all over the world and on Discovery, CourtTV, AMC, National Geographic, and PBS. As a speaker and activist Bogardus has given TEDx talks and keynote addresses at high-level conservation events across the globe around better storytelling and conservation.